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The Frankfurt Higher Regional Court has ruled that it is not permissible to use a well-known brand as a keyword and then to portray this brand in a negative light - for example by portraying the competitor's offers as being of inferior quality or too expensive. In principle - and this is the crucial point - it is permissible to use the competitor's brand as a keyword.

This is an important finding in any case. From self employed database our point of view, it is advisable in many cases, from an economic point of view, to include the brand names of competitors in your own AdWords keyword list. Especially if there is a chance that the searcher will switch to my offer or is also interested in alternative offers.

When and how do Google AdWords campaigns pay off?
Topics, SEAInbound Marketing Software HubSpot, Update with new features (2/2)
by Carsten Lange , on 4.11.2014


HubSpot-Update_Brandnames_150225The inbound marketing software HubSpot has received a comprehensive update in recent weeks, in which all key areas of the platform have been significantly improved. Fortunately, many customer requests have been taken into account. In the following blog article, we would like to introduce you to the most important improvements and show you what has changed in reports, dashboards and the navigation bar, among other things.