All obstacles lead the main character to the climax of the storytelling. This can be a major decision, an event that changes everything. The hero can win the final battle with the villain, realize his true feelings, escape the curse or return home.
The climax is the highest point of tension in storytelling. It is the most emotional or memorable event. The climax answers the question, "How did the first part of the plot structure end?"
Storytelling at the climax should evoke strong emotions, because this is what listeners and readers expect from the very beginning. Usually, this is just some specific action of the main character, showing his changes.
So, the climax in Beauty papua new guinea email list and the Beast is the moment when the beast turns into a prince. The climax in Anastasia is the princess's return to her family.
Coming up with a climax
The only way to make a strong climax is to know the ending of the plot in advance. This is best thought out at the stage of creating a conflict, idea or character.
In a Chanel advertising storytelling, Audrey Tautou's heroine tries to meet a stranger from a train, and in the climax, he finds her himself.
Step 11. Finishing the story
The ending not only resolves all conflicts and brings the story to a logical conclusion. The ending is also a way to convey to readers or listeners what lessons the characters have learned during the story, what experience they have gained. A good ending in storytelling should be logical and based on the characters' actions.
8 Storytelling Formulas
Every story is based on something, has its own structure, key points that serve as the basis for the script. Its final form depends on the goals of the story. How to identify which points will be key? When you sketch out a draft of a story bit by bit, some of them resonate or seem important. From these bricks, the structure of the story is created in chronological or logical order. Subsequently, it is this skeleton that will be overgrown with history.
In storytelling, there are several formulas used to build the foundation:
Introduction → Action → Resolution . This structure is universal, and was proposed by Aristotle. If you are just learning the basics of storytelling, use this one.
Introduction → Problem → Solution . A variation of the first formula, which is used more often than others for advertising purposes.
Exposition → Rising Action → Climax → Falling Action → Denouement . Another name for this is Freytag's Pyramid. After the 19th-century German writer Gustav Freytag studied Shakespeare's literary works, he identified this order as the basis for various plays, including Romeo and Juliet.
Before → After. Almost all weight loss stories are presented to us according to this formula.
Why → How → What. This is how brand A works with clients. The company explains why it exists, what its mission is, how it develops its products, and what exactly it does.
Event → Action → Benefit. This formula was derived by Dale Carnegie. Such stories are based on a memorable incident from life. After the event is described, the author tells what he did in connection with it and what benefit he got from his actions.
Character Appearance → Character Fall → Happy End. A prime example: The Ugly Duckling.
Opening → Chain → Hook. Another successful advertising formula is when a brand shows potential buyers an optimistic product insight, talks about the advantages of the product that can interest customers, and finally makes a powerful call, hoping for a target action.
The plot and character need to fit into the chosen format. If you want to create a storytelling in which the hero goes through hardships and eventually gets a happy ending, make the whole situation dramatic, especially if your hero is, for example, Winnie the Pooh. When choosing a character and a problem, immediately think about the script formula for it.