Who is the ideal client?

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First of all, both parties – the company and the client – ​​must interact normally with each other. Without a certain amount of trust in each other, this is impossible. And to build such a relationship, you need to mutually fulfill your tasks, satisfy the needs of the transaction partner and ultimately achieve your own goals.

This principle is common for both B2B and B2C segments. A person who respects you and your business, always fulfills their obligations and pays on time is not yet an ideal client, but is leads for commercial real estate very close to it. And vice versa: a trading partner who does not have the above qualities can easily ruin you. And will do it much faster than the ubiquitous competitors.

Target client

Source: shutterstock.com

The definition of "ideal client" is not just a beautiful phrase. If you understand the essence of this term, you will be able to manage your business more effectively.

The comfortable existence of any company directly depends on the number of potential clients attracted to it. But this is not enough. A potential client must turn into a real buyer. And for this, he must correspond to the definition of "ideal" as best as possible.

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What is the difference between a target and ideal client?
Every businessman, even a beginner, has probably heard about the need to attract a target audience. But ideal clients are a little different. What is the difference?

When you search for a target audience, you imagine a person who will be so interested in your product that they are likely to buy it. You create a profile of the future buyer, find out where he lives, what he likes to do, even what TV shows he prefers to watch.

The ideal customer is, in many ways, the same. The difference is that he makes you happy. He doesn’t just pay a fair price for the product, he really wants to buy your product and truly appreciates your work. Someone who doesn’t value your efforts is hardly an ideal customer – even if he buys from you.

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Alexander Kuleshov
Alexander Kuleshov
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Why You Need to Know Who Your Ideal Client Is
You need to keep the image of the ideal client in mind during each stage of work:

creating a unique selling proposition and standing out from the competition;

thinking through the product line;

writing texts for email newsletters, social media posts, landing pages.

Only by clearly defining your ideal client can you competently convey your sales proposition to him, making the person understand that it is with your help that he can solve the problem he is facing.

The portrait of an ideal client can be supplemented with certain features over time, but at first, a description of one person or a collective image is enough.