Why it's not worth investing in dry keywords

[shaownhasan]

why it is useless to position yourself on one-word keywords
1. Competitive, informative and highly dynamic Serp
If you want examples of dry-key Serp, imagine some with a health/medical theme: diseases, physical and mental pathologies or even the generic name given to a category of drugs, for example "analgesic".

If you try to analyze Serp for queries like "hypochondria", "turmeric", "analgesic", "essential oils", "defibrillator" and any other word that comes to mind, you will notice that all the websites (or rather, their pages) positioned in the some of the important considerations first 2 pages of results, have some characteristics in common:

presence of Wikipedia page ;
presence of pages that explain at a basic level what it is (e.g. "Hypochondria: what it is, causes and remedies);
no transactional pages . You will find, at least until the second or third listing page, only informational page results;
presence of (informative) pages of highly authoritative websites, with high Trust . This justifies seeing on the first page websites that are not specialized in a certain market "niche", for example an institute specialized in the treatment of stuttering. An example of these sites is a portal like MyPersonalTrainer.it ;
presence of the "People Also Ask" box ;
depending on the type of Serp (travel, commercial, informational, etc.) presence of other features such as maps, Google shopping, videos, etc.