How Digital Wallet Integrations Build Trust With Tech-Savvy Leads

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Innovating with new storytelling technologies

Dataviz, augmented reality, aerial drone imagery , or photojournalism – experimentation with new storytelling technologies is always on the agenda at the NYT. “We experiment a lot to present the news in new ways for the reader.” These new journalistic tools complement more traditional formats, such as information on climate measures. “We need all of these tools to tell the most powerful story about climate change and its long-term trends,” says Hannah Fairfield.

One example of this innovation can be gambling data uae found in a story about poorly regulated methane leaks at oil and gas sites in the United States. This “invisible climate threat” was made visible through a thermal imaging camera, deployed by a videographer during the story. Then, journalists juxtaposed naked-eye images of the sites with images taken from the thermal camera to reveal the amount of methane that was leaking. “It was an opportunity for journalists to use a new technology that they hadn’t used before, because the right opportunity hadn’t presented itself.”



Source: New York Times

These innovations are being enthusiastically received by readers, who are very receptive to new storytelling technologies. “Today, readers are very knowledgeable about data visualization and mapping. This demand and their ability to understand also allows us to tell more powerful stories.”

Making climate more accessible to diverse audiences

As a field that requires certain scientific and technical knowledge, climate coverage often poses a particular challenge: how to engage the topic in a way that is up to the challenge, without alienating novices?

For Hannah Fairfield, it comes down to the power of visuals to draw readers into the story. “When we’ve done stories about the impact of climate change on cultural and natural sites , we’ve combined more technical information with really beautiful photography from Yellowstone National Park or Lebanon . That visual storytelling element can really be a way to engage a variety of audiences.”