The Product Catalog for Black Friday

[shaownhasan]

Let's start with our catalog. Whatever we sell online, products or services, I advise you not to apply an indiscriminate discount on everything. The first real decision to make these days is:

Which products do I want to promote?

There are many possibilities: we could choose our flagship product, in this way we will expand our customer base so that we can later try to cross-sell. Maybe we can take advantage of this opportunity to relaunch those products that are what makes overseas chinese in australia data valuable asset not able to have profitable performances during the year, trying to sell them at a lower price.

These choices depend on you and your Business, but the important thing is to have clear ideas from the start. From personal experience, waking up a few days earlier and deciding to put the entire catalog at 70% can bring us great earnings, but a careful analysis of all the possibilities allows us to understand what is best to do.

For more information, you can read the post: Black Friday: what are your competitors doing?

Before Black Friday

How to plan a black friday sales strategy
For anyone who sells products online, we know that the discount is always present, especially when we carry out digital marketing campaigns, we sell with prices that are far from the list price. By doing so, however, we lose the so-called "wow" effect , and the discounted price will become the true value perceived by the customer.

Let's analyze the communication campaign of a big Brand selling sofas, think about the countless campaigns that repeat to us every week that the discounts are about to end. How long have they been going on? 1 year maybe? Do you think anyone still believes it? The fact that you also thought of that Brand shows us that the reasoning is right!