CTA: “How likely are you to recommend Outpost to a friend or colleague?”
This is a straightforward email asking for feedback on the customer experience. The goal is simple: to track net promoter score (NPS).
Email-automation-type-Feedback-email
Clear goals lead to clear CTAs, which ultimately leads to success with your automated emails.
4. Segment Your Audience for Personalization at Scale
Automation and personalization usually butt heads—but when you segment your audience into different groups, you’ll have a better chance of creating emails that appeal to them.
For example, if you know a large part of your audience is product marketers in the US working at a company with fewer than 100 employees, you can use that information to create a segment and personalize your messaging in a way that appeals to them.
Here are some quick criteria you can use to segment your audience:
By demographic or firmographic data
Company type
Job title
Lead status
Lead activity
Buyer persona
All of this goes back to actually knowing your audience. To belarus telegram data see which criteria you could use to segment your audience, start by looking at your current customers. Do you see patterns in their demographics, activities, or personas?
Start building out segments by what matters to your brand. Then, you can add personalization based on personas.
A word of caution: remember that automation will amplify your message, which can either be a great thing or a terrible one. If your personalization isn’t up to snuff, you’ll end up sending crappy emails that nobody wants to read.
Spray and pray is so 2010. Avoid it, and you’ll avoid sending generic emails like this:
What kind of partnership? Why me? What kind of marketing company? I guess we’ll never know.