What is better for my business

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We live in a world where the amount of new information we generate doubles at any given time. This poses a problem when it comes to managing information and finding what is interesting from what is not. It turns out that of all the tools that exist to be able to discern and search for useful information in a proactive manner, the most used one is currently the Google search engine . A starting point for many people when it comes to finding the information they need and, at the same time, a great showcase for companies that want to be able to stand out and attract the public.


But how can a company appear in Google overseas chinese in uk data searches? Well, to position a company on Google we have 2 areas of work: SEO, known as organic positioning, and SEM, or better known as paid positioning. SEO or SEM on Google? Without going into too much detail, the answer is simple: both strategies are equally valid for positioning a company . And normally, a strategy of both is the most advisable. A few days ago we talked to you in detail about digital marketing strategies and how they are structured. So we won't go into the details of the different strategies in this article, but we will address the paid part, SEM , due to its flexibility when it comes to obtaining short, medium and long-term results as long as there is a budget for it .


Which is usually considerably higher than its SEO equivalent, although on the other hand it tends to work better in the long term. What advantages do Google Ads campaigns offer compared to other actions? As we have said, these campaigns are one of the many tools you have available to sell services or products on the Internet. With this in mind, it is also fair to say that there are advantages or benefits to using them compared to other actions. Immediacy Immediacy is one of the advantages of this type of campaign , because Google Ads campaigns allow you to create a campaign and have it generating traffic in just a few days.