Blogging (SEO) is dead, long live blogging

[shaownhasan]

The blog was supposed to be a personal diary, then a channel to make yourself known. In the end it became a lead acquisition tool or a container of advertising spread roughly on pages to be positioned on Google. In short, from the days of Splinder until today, the temperature of the blog “medium” has gradually cooled down to absolute zero. We should have transformed those cold and gray classrooms into a bivouac for our groups, instead the exact opposite has happened: our once beating heart has become an icicle… and they say they are melting. Bah.

Why is blogging dead?
Because we use it for positioning and not to talk to people . A blog should serve users and not just those who manage it. You'll forgive me for the joke, but I'm afraid that when we SEOs write things, you guys take us too seriously. A truth that is what is 99 acres? clear to everyone is that the blog has become a tool to have regardless, something that evidently works by magic even if you don't manage it, as if the "blog" menu item in the main menu of the company website was enough to make the turnover soar.

Some examples of dusty blogs:

E-commerce blog with sections that overlap with product categories
A very common case. If the categories of the internal blog have the same title as the categories of the shop, you risk creating a bottleneck that makes it less immediate for Google to understand which page should be relevant for a given query. Of course, semantic marking can help you reduce this uncertainty, but why not solve it upstream by avoiding these situations?