PrimeGate is a recently launched cloud service for end-to-end analytics, consisting of several modules. It includes advanced call tracking, contextual advertising rate management, website visitor analysis, virtual PBX with favorable rates + FMC SIM cards, multi-channel attribution, offline campaign performance tracking, online chat.
The developers have provided useful tools for increasing conversion: a callback module + a call directly from the site, geo-adaptation of content and its substitution for key queries, A/B testing, product recommendations.
Primegate
A user-friendly BI interface, informative colombia email list reports and custom widgets distinguish PrimeGate from other end-to-end analytics services. The company provides system integration and employee training services.
Advantages:
Seven day trial period
Free presentation of the service via Skype
Affordable price
Integration with web analytics (YM and GA) and CRM is provided
Flaws:
There may be difficulties when integrating third-party CRMs
You will have to get used to the system interface; at first, its advantages are not obvious
The support service is far from ideal
CoMagic
Minimum price 3500 rubles per month. Trial period 14 days
With this end-to-end analytics service, you will track information about calls and advertising in one window to immediately understand which advertising has generated more potential customers. There are two types of call tracking - static and dynamic, conversations are recorded.
Other functions of CoMagic include optimization of online advertising. Integration with Yandex.Direct and Google AdWords will take a couple of minutes and will allow you to analyze data on ads and ad groups, keywords, advertising platforms, and retargeting audiences. You can evaluate the effectiveness of advertising with any level of detail. You can determine which keyword brought the caller to you and make appropriate changes to your advertising campaigns. CoMagic, collecting detailed statistics on clicks, impressions, and CTR, shows the cost of each call.
Advantages:
Does not cause any problems when used
Built-in call recording function
High stability of operation
Improving Advertising Performance with Data and Analytics
The company cooperates with 10 telecom operators
High data accuracy
Flaws:
Additional traffic above the tariff is paid separately
You can't connect your own numbers
Extra charge for additional site visits
Automatic data collection is not possible from all advertising sources.
Prices are above average