How to sell on WhatsApp: Turn WhatsApp into a Sales Machine

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By Thiago Reis
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If you want to sell more, with a simple tool, WhatsApp can be your greatest ally. This tool, used by 93% of Brazilians, is the most direct bridge between you and your customer. However, many companies and sellers do not use the app's full potential. Whether due to lack of preparation, lack of a clear strategy or not exploring 100% of the available features, they end up missing out on valuable opportunities.

The good news? You can change that right now.

I'll show you how to turn WhatsApp into a sales machine tunisia number dataset social selling strategies, combining it with other channels and adopting processes that increase your productivity and conversion.

What you will learn in this article:

How to Use 100% of WhatsApp Business
WhatsApp Business (WB) is much more than just a messaging app: it’s a free tool that turns WhatsApp into the ideal channel for professional customer service, prospecting, and sales. In addition to allowing you to show your customers that you’re interacting with an official business account — which provides security and credibility — WB offers features that enhance each stage of the customer journey.

Why Use WhatsApp Business?
Adopting WhatsApp Business brings significant advantages for those seeking real results:

Reach customers where they are With WhatsApp, you can be present in your customer's daily lives, connecting in a practical and accessible way.
Connect throughout the entire purchasing journey WhatsApp allows you to follow the customer from the beginning to the end of the journey: from prospecting, through support, to closing sales and loyalty.
Create unforgettable experiences By integrating the WhatsApp Business API, you can offer interactive and personalized experiences, such as:
Call to action buttons.
Dynamic product lists.
Sending multimedia files (photos, videos, PDFs).
Preparation is Key
Before you start interacting with your customers, it is essential to have a well-structured strategy . To do this:

Plan your prospecting and sales process : Use tools like Kanban Prospect or Sales Model Canvas to organize steps and objectives
Define your persona : Know exactly who your audience is and how WhatsApp can meet their needs.
The combination of a well-defined process with the features of WhatsApp Business is what guarantees the success of your strategy.

banner for downloading Kanban Prospect material
Step by Step Guide to Setting Up WhatsApp Business
1. Download and Install the App
Available for free on the Google Play Store and the App Store.

2. Set Up Your Business Profile
Having a well-structured profile on WhatsApp Business is an essential step to convey professionalism and credibility to your customers.