The Role of Points-Based Rewards in Driving Lead Actions

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However, we must not fall into the opposite extreme. Change is often frightening, and a large number of media (print and web) have experienced reader backlash, annoyed at no longer finding themselves in the new version. This is no reason to rest comfortably on one's laurels: news sites are moving objects that must be able to adapt to the reading practices of their audience, or even anticipate them. Our colleagues at the Frandroid site (15 million monthly sessions) have proven this by proposing a completely new redesign, which has shaken up some readers, but which has very quickly found its audience.

Frandroid is the counter-example that shows gambling data greece that there is no magic solution in the world of media. Overnight, the site underwent a huge graphic and iconographic change and a broadening of its editorial line. This is the opposite of the transformation of Numerama, which we want to be gentle and accompanied, while allowing for renewal, listening to readers. Without following all the advice blindly.

Each news site has its own specificities, different objectives to achieve . The important thing is to never lose the dialogue : this is why Julien Cadot organizes many internal workshops, small discussion and exchange groups, with different members of the editorial staff and the Humanoid group, to diversify points of view and move forward together in a common direction. And we will not forget to consult our audience again — while keeping in mind that the majority is, unfortunately, often silent.