Online marketplaces are a great place for trend spotting. There is, of course, a lot of information here, so it is important to be able to navigate it:
eBay is a huge, world-famous online auction site for consumer goods.
Etsy is an online marketplace for selling attorney email list handmade items.
Kickstarter is a major crowdfunding platform.
Amazon is one of the largest online retailers.
AliExpress is a platform of the giant wholesale market Alibaba, where you can find absolutely any goods and order them in small quantities. In the AliExpress Popular section, you can see which items are the most popular.
Jet is a well-known trading platform that is steadily gaining popularity. Here, lists of the best-selling products are compiled for each of the product categories (for example, for books, technology, or for the wholesale section, etc.).
Monitor B2B wholesale sales sites.
This is also a real treasure trove of ideas for new products from the manufacturers themselves.
Alibaba is the world's largest e-commerce site. Here, Asian wholesale manufacturers present their products to buyers from all over the world.
Oberlo is an online platform where products from suppliers themselves can be purchased and then sold through Shopify.
Of course, these are not all online platforms in the B2B trade sphere. We can also name the following: Global Sources, Made-in-Chinа, TradeKey, Wholesale Central.
Alibaba
Follow influencers in your industry and keep an eye on the posts that are getting the most attention.
As a business owner, it’s not easy to find time every day to monitor publications that touch on events in your industry. So what to do? Use social media for trendspotting. Find influencers working in your field and track their publications, see which ones generate a wave of interest and discussions, subscribe to newsletters.
Although, of course, there are businessmen who rarely even open their own company pages. Meanwhile, the direct responsibility of your SMM manager is to track popular trends. Therefore, at least your profiles should be kept under control.
3 Ways to Find Trends Using Special Services
The marketer's task is to identify which product is currently at the peak of popularity. Trend spotting helps determine what will be trending in a couple of years. This can be done in different ways.
Via Google Trends . They show which trends are currently in fashion in various geozones. In addition, here you can track the popularity of trends in dynamics over a certain period of time.
Yandex.Wordstat . More relevant for trendspotting within Russia. The system shows the number of queries on a given topic. In addition, it is visible when a particular query retains popularity, and when interest in it falls.
Observe the work of online stores with consumer goods
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