Privacy Policy — Why Your Company Needs to Comply with the New Legislation

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Due to the approval of the LGPD (General Data Protection Law), companies need to comply with a series of rules to operate on the internet. Check out the infographic we prepared about the LGPD (General Data Protection Law) with the main concepts and impacts.

One of these aspects is the privacy policy, a type of document that serves to inform the public about the practices adopted by the business.

If this was already important before, it is now essential to obtain your consumers’ consent regarding the use of data. Continue reading to understand better and how TargetData can help you!

What needs to be included in the new privacy policy?
There is no single privacy policy template that your jamaica number dataset needs to follow. After all, everything will depend on the service your business provides, the data that is collected and the way you communicate.

The important thing is that this content is clear, concise and explains to the public how data is used. Consider including in your privacy policy:

the organization that collects and processes the data, such as TargetData;
data that is obtained, including those that are not provided by the user, for example, IP;
term to keep this information in the database;
legal basis for this collection, that is, the rules of the LGPD ;
use of cookies (if applicable) and what they are for.
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What is the privacy policy for and why is it mandatory?
A privacy policy is necessary, first, to demonstrate the company's professionalism in data processing. According to the LGPD, the public needs to know which of their data is used and for what purpose.

Additionally, this content helps educate consumers about data consent. Many are still unaware of when they provide information to websites and companies, so the policy allows them to make more informed decisions.

TargetData is always on the lookout to provide the best data collection and processing service for your company. We follow all the rules of the Data Protection Law so you don't have to worry. Contact TargetData to find out more!