What is Direct Marketing and How to Do It?

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Understanding what direct marketing is and how to do it is an advantage that can help your company achieve much better results. This is because the strategy consists of personalized actions, focused on promoting products or services to a specific audience.

In other words, instead of creating generic campaigns without a specific focus, direct marketing has a better chance of reaching specific people with a greater chance of conversion (sales).

Want to understand more about the subject? Keep reading the article!

What is direct marketing?
Direct marketing involves actions that are usually iran number dataset at a specific audience and with more specific segmentation. The main objective of the strategy is to target an audience that is already interested in your work. This can generally be done through:

telemarketing;
direct mail;
email marketing.
This is where direct marketing differs from strategies such as inbound marketing — which seeks to generate interest in the reader and then reach them with the necessary material to generate contact, form an email list and subsequently sell to people who are already prepared and at the best time to buy, going through the entire sales funnel.

In other words, as the name suggests, direct marketing is more “aggressive” in the sense that it goes straight to the stage of contacting the customer.

Therefore, the best thing to do is to combine the two ways of working on promotion. For example: acquiring leads through a well-founded inbound marketing strategy and then passing the contacts obtained to the base under the responsibility of a sales area.

They will make the calls or send the materials and thus secure the sales. This joint effort is extremely effective and can greatly increase the number of customers you attract to your company.

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How to do direct marketing?
Now that you understand what direct marketing is, we need to know how to actually implement it. To successfully implement the actions of this strategy in your company, it is important to take some details into consideration:

1. Know your audience
Understanding your audience and knowing how they prefer to be contacted, for example, is essential for an efficient direct marketing campaign. Know how to approach them and what are the main points to be explored, and then plan the venture.

See also: How Important is it to Have a Segmented Mailing List?

2. Have a good database
The core of a direct marketing campaign is the use of information from your customers and/or prospects. A wrong phone number, email address or address can cost you money and even the customer.

Therefore, take care of your database and keep your records always updated .

One way to do this is by investing in cleaning up your registration data and enriching this database . TargetData is an expert in this area and will certainly help you keep your potential customers’ data up to date!

3. Train your team
What is direct marketing without a trained team to handle contacts? Nothing!

Therefore, invest in training and education, especially in the case of telephone contacts. A poorly made call is almost as bad as invalid information in the database.

Look for good sales pitches and take your competition as an example, doing benchmarking through mystery shopping, among other testing actions.

Do you understand what direct marketing is and how to apply it in your company? Also check out smart solutions to sell more using data!