The Key to Connecting with Your Target Audience

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You can read the report in more detail here .

Influence Marketing:
Zoomers are already 20 years old, can you imagine?

As is known, representatives of this generation are strongly attached to gadgets from early childhood, forming a picture of the world and views on life based on the recommendations of friends and opinion leaders.

Also, 72% of Gen Z consumers discover pakistan consumer email list new products on TikTok, more than 60% on YouTube and more than 50% on Instagram, according to the Envision Horizons Gen Z report .

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Of course, this is one of the reasons for the popularity and effectiveness of influencer marketing, or as it is also called, influencer marketing.

Micro-influencers (and not just micro-) allow you to establish strong connections with your audience: users are drawn to their genuine and simple content, which often reflects a unique point of view, while large media companies and news outlets are less trusted.

You can learn about the trends and features of influencer marketing from the entertaining and useful cards from SberMarketing .