Expressing True Gratitude

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Leaders have the opportunity to create a motivational culture that engages up-and-coming sales leaders and business development representatives.

You can be the guide to help your millennial leader reach the top of his or her sales potential.Buy-One-Get-One Free? Really?
I recently celebrated a birthday, which I tend to do about every year or so. In addition to the cards, phone calls, texts and Facebook messages from friends and family, I also received numerous e-mails from businesses I frequent.

Each e-mail bore warm wishes for wonderful day and presented me with a special “gift”—a coupon for a free desert with the purchase of an entrée, a buy-one-get-one free offer, or a discount off a regular purchase. Gee, thanks.

The subtext of their message is “We’d like to belarus telegram data celebrate your birthday by having you come by and give us some of your money!” How generous of you.

I get similar e-mails from time to time with subject lines like “Thank you for your loyalty” or “A Special Gift for You.”

The message inside always expresses the company’s gratitude for my business, and as a token of that gratitude, they’d like to extend me a special offer. Which again is always some type of discount?

Understand this: A discount is not a gift! A discount offer is a sales pitch.
Now, there’s nothing wrong with offering an existing customer a discount on a future purchase, per se. But saying you want to “thank” or “celebrate” a customer by getting them to buy more is insulting as hell.

I would rather you just ignore my birthday and my loyalty than send me sales come-ons disguised as gifts, because the self-servingness offends me. And guess what? It offends your customers as well.

If you really want to thank your customers for their business, send them a real gift. Something absolutely free, which requires no purchase or obligation.

The gift can be your product or service. It can be a gift card. It can be something unrelated to your business. The gift can even be a donation to a charity in their name. That conveys your gratitude.