They are used to working by pouring money

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Andrey: Often, managers and owners of companies, top managers who came into business in the 90s and do not have a special education in marketing, are very skeptical about content marketing. At one time, they managed to occupy a certain niche in the market, and now they are faced with a problem - falling sales. Unfortunately, the arguments that a content strategy allows you to make final sales do not work. They are used to working by pouring money into advertising on television, radio, in newspapers. But now this is no longer effective. The generation is changing, the target audience of the Internet is young people. Basically, about 50% are people from 18 to 45, if I'm not mistaken. These people make choices macedonia consumer email list completely differently. And it does not matter whether it is a B2C or B2B company, the buyer will look for the necessary information on the Internet.

Host: So, let's talk about the Internet presence strategy - the e-marketing strategy, which includes telephony, CRM, analytical systems. How is it implemented in practice? What kind of document is this? Who writes it? What is required from the client company? Is it some kind of mythical story, a presentation with beautiful slides?

Andrey: Developing an e-marketing strategy is not an easy process. The "Matryoshka dolls" that I talked about in my speech are only valid in a successful and effective business, where there is a company development strategy that is planned for a year and a half. There are long-term strategic goals calculated for several years ahead. A strategy can only be developed when a company has a development vector. Often, companies do not have one.