When a B2B client has a simple path

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2. Create attraction chains
In the B2B segment, there are goods and services for which demand has not yet been formed. An example is the services of the marketing group Completo. We are building a systemic electronic marketing, and most potential clients have not heard of this term.

Advertising such services means getting non-targeted leads and wasting your budget. You have to attract clients through content, cases, and personal communication. To structure the process, we develop chains of interactions with potential buyers.

A meaningful and systematic approach to performance marketing for B2B is thorough analytics, precise targeting and high-quality warming up of the target audience. We know how to find clients even in the narrowest niches, generate leads for complex and expensive products. Find out more about the service on the website



1. Attract an audience from advertising and social networks to the article " Bank Internet Marketing Tools ". The target action is viewing.

2. Then the potential client is offered a page of research on internet marketing of banks. The full text can only be received by e-mail. The target action is to leave us an e-mail.

3. The client is “warmed up” with content through mailings.

4. We send a commercial offer to the B2B client by email. The target action is an application for services.

We have developed similar customer journeys for clients from the real estate and medical sectors.