interests and behavioral characteristics

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1214_8.jpgHow to launch a media campaign — here you will find recommended sizes for graphic creatives and technical requirements for them

7. After creating a campaign in Metrica, you need to download the pixels. The pixel saves the parameters of users who saw the ad. You can use them later to set up retargeting: add them to segments in Yandex.Audiences, create segments of users similar to them by socio-demographic characteristics, etc. 8. Go to Direct and create: Media campaign → Group → Ad. We name all groups in the same way as placements in Metrica, so as not to get confused. There are 4 targetings for banners:

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genres and themes (the broadest);
keywords;
Metrics segments;
Yandex.Audience segments;
interests and behavioral characteristics.
You can't change your targeting type or ads after your campaign has launched.

From the "Pixels" file that we downloaded earlier, we take the links and add them to the corresponding fields: Please note! In the file, you kuwait consumer email list will find links for the ad and the impression counter. The link for the "Yandex.Audience Pixel" field is in Yandex.Audiences

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Link in the ad — leads to the site. Here we add the link from the "Pixel" field for clicks from the downloaded file in accordance with the ad group.
Yandex.Audience Pixel — assigns the user to the audience. To get the link, go to Yandex.Audience and create a "Pixel", then copy its code.