Otherwise, launching advertising may result in a waste of your budget.
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Lead magnets also work well in B2B: landing pages with cases, checklists, various studies. By attracting traffic to such a page, we can get MQL leads, as well as, at a minimum, optimize Yandex Direct and, at a maximum, achieve another contact of the target audience with our product.
Another way to improve advertising results is to optimize ads: not only in key queries, but also in ads, indicate that work is carried out with large wholesalers and legal entities. This way, you can cut off some of the irrelevant traffic.
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We recommend that you launch both search advertising and advertising in YAN at the start, but monitor, analyze and draw conclusions kenya consumer email list after a month or two. For example, it may turn out that advertising in YAN did not show the desired results even with optimization, and it is worth disabling it.