What information should be indicated on the site to improve promotion

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This affects both the CTR, the cost per click, and the conversion itself. If a user enters their search query and sees the right keywords in an ad, they are more likely to notice the ad and "click" on it;

provide a description of the target audience in the title or text. If you work only with legal entities, entrepreneurs, companies that have a certain turnover per month or with wholesale business, it is worth indicating at least some of the important features directly in the title.

For example, “for entrepreneurs/legal entities…”.

This will reduce the likelihood of non-targeted "clicks" and save your budget. Conversion will also increase due to the fact that the share of those who meet these conditions will grow. In our practice, after introducing a description of the target audience in the title and text of the ad and in the text, the cost of the lead decreased by 10-20%;

apply audience cut-off by price/supply volume/sales geography.

If you offer an expensive product or set a limit on the volume of purchases, it is better to write about this in the ad. It is not advisable to gather an audience that cannot afford your product or works with a different price segment;

use laconic images . For example, in heavy japan consumer email list industry, the optimal conversion and CPA value was shown by an image without any special processing.
We recommend trying all types of advertising campaigns, testing and scaling what gives the best results.

Case:
Cost of attraction is 2 times cheaper. Lead generation for Alta-Profile

Remember that the title is the most readable area of ​​the site, which is what visitors first pay attention to.