How to choose the right channels and reduce the risk of error

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Useful material:
3 Steps to Jumpstart Your Digital Marketing

Channel selection is a critical stage that requires special attention.

We recommend that you follow the following ivory coast consumer email list plan to select the ones that will be most effective in your case.

create a list of key queries that are both directly related to your product, such as “buy an elevator,” and those that are relevant to the target audience and its interests/needs, such as “electrical installation of multi-story buildings”;
study the results for competitors: brand demand, as well as for queries from point 1;
collect a list of them;
filter and analyze each site;
formulate a pool of hypotheses for each channel. Find out what promotion tools are available on them and build a strategy for each platform;
Go out to the site and test your hypotheses in practice.
Useful material:
Adaptive Marketing as a Key to Sustainable Development in B2B
Site Analysis: What to Pay Particular Attention to
As practice shows, it is definitely worth studying.