Mistake : Refusing to work with an existing audience is a missed opportunity to bring back warm clients.
Solution : Segment customers by their actions. For example, if a customer added an item to the cart but did not complete the purchase, show them a reminder with a discount offer. Also set up retargeting for those who have already visited the site or bought from you, but have not returned for a long time.
Tip : Create lookalike audiences based on those who have already made a purchase. This will help you attract new users with similar interests and behavior.
6. Avoiding competitor targeting
Mistake : Many people ignore the opportunity to promote bank data themselves based on competitors’ queries, which reduces the reach of their potential audience.
Solution : Launch campaigns targeting your competitors' interests and queries. For example, if you have a car service, you can target ads to users who are interested in the services of nearby car services.
An example of the effectiveness of advertising campaigns based on competitors' requests for a women's clothing store
An example of the effectiveness of advertising campaigns based on competitors' requests for a women's clothing store
Detailed cases on setting up VKontakte advertising can be found in the blog of the Hope Group agency.
7. Limitation of display platforms
Error : Narrowing ad placements, such as disabling VK ad networks, limits reach and reduces conversions.
Solution : Leave automatic selection of placements so that algorithms can find the right audience on all available platforms. For example, ads can be shown not only on VKontakte, but also on Odnoklassniki or VK projects.