Here everything is simple: it is the result of dividing the number of pages viewed during a period by the number of sessions during a period.
To calculate the average duration, the Analytics system adds up the time of all sessions for a specified period of time and divides the resulting value by their total number.
Bounce rate
A bounce is a session that views a single page hong kong consumer email list on your site. In Google Analytics, a bounce is a session that only triggers one request to the Google Analytics server (for example, if a user opens one page on your site and leaves without triggering any further requests).
Bounce rate is calculated by dividing the number of sessions with a single page view by the total number of sessions, or as a percentage of the total number of sessions.
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Goals
In Google Analytics there is such an entity as goals. Goals are needed to track important user actions, the so-called target actions. This is configured in a special section