Key Differences in Google Analytics 4

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Google Analytics 4: Feature Overview and Migration Tips
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Google Analytics 4: Feature Overview and Migration Tips
Completo Editorial
Completo Editorial
November 7, 2022
Content
Key Differences in Google Analytics 4
Migrating to GA4: Basic Steps
There is less and less time left until the moment when the Universal Analytics platform stops processing new data in standard resources. This will happen on July 1, 2023. And Analytics 360 resources will stop working on October 1, 2023. The transition will not affect new users, they will immediately start working with their projects within the new service, but for those who have managed to organize work and spent time and money on numerous integrations, the transition may be painful.

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In the new article we talk about the main features of Google Analytics 4: how to prepare and organize the transition, as well as about guatemala consumer email list basic settings. Ivan Nikitin, an expert in the field of analytics, promotion, e-commerce and complex Internet projects, shared his expertise.


We have seen the evolution of the Google Analytics service, all earlier versions are layers and improvements of the basic functionality. With Google Analytics 4, it is a completely different story: it is a new analytics system with a different interface, tools, and an approach to data collection in general.


The focus is on user actions, not views and sessions.