Find out the name of the website for which the PR campaign will be conducted.
Identify the sites where the advertising will be distributed. The following services most often act as traffic sources:
Google Ads - placement of contextual advertising on Google.
UTM tags on VKontakte (posts in groups) — tags are added to a PR post placed in a group that is of interest to users interested in you.
VKontakte (targeting) - such UTM tags in VK allow you to show your ads only south africa rcs data to the designated target audience.
Youtube / Twitter / Odnoklassniki - PR posted on the selected social network.
Other platform - any advertising platform other than those described in the list.
Decide on the type of traffic:
Pay per click - the PR service gets paid if a user clicks on your ad.
Pay per impression - you pay money for the impressions of your ads.
E-mail - money for the number of letters sent via e-mail with PR materials.
Banners - you pay for placing advertising banners on various resources.
Retargeting - you finance the display of new PR to users who have already visited your web resource.
The price of the platform is the payment for the services that place advertisements for the sale of something and advertisements for selling sites on their website.
Affiliate program : reward – for a user clicking on an affiliate link.
Another type is types of PR that are not mentioned in the list.
Enter the name of the advertising campaign.
Enter a keyword or phrase. This parameter is not always used and is relevant only for ads placed in a search engine. It helps track UTM tags and their effectiveness.
Enter an additional parameter. Important if your PR campaign contains several ads and you need to quickly distinguish them.
First, enter all the necessary data, then copy the link and use it to place it in your advertising offer.
How to create a UTM tag yourself
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