Performance Analysis: Compare the results of previous advertising campaigns with your goals, key performance indicators, and any tests you've conducted to determine what's working and what's not. This knowledge will help you create more effective advertising.
Important: the more time you devote to analytics, the better quality you do it, the easier it will be to create an offer for the target audience and prepare a successful advertising campaign.
Step 2: Use the 80/20 rule
Sometimes you just don't have the time to come up with completely new advertising ideas. And that's okay, because starting from scratch every time can be risky.
80% of your efforts can be spent repurposing ads that work, using viral formats and past learnings to optimize existing ads and grow revenue at scale.
With a set of high-performing ads that are georgia consumer email list likely to produce results, you can devote the remaining 20% to testing new ideas.
Assemble a creative team to hold regular brainstorming sessions, clearly defining goals and sharing strategic ideas in advance.
Examples for inspiration:
Video clip from Asana company.
What trends have you noticed and have they resonated?
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