What is it and why does business need it?
Posted: Mon Jan 27, 2025 4:20 am
Interactivity
Stripo research shows that implementing gamification into email content can lead to a 2.5x increase in conversion, a 15% increase in average order value, and, as a result, a 300% increase in revenue.
Gamification is especially effective in educational content – performance indicators can be improved by as much as 90%.
Game mechanics worth using in your emails include:
quizzes, surveys, feedback collection and tests;
GIFs and infographics;
game elements and scratch cards;
interactive buttons that change color when hovered over;
using AMP technology in writing.
Of course, this direction has many advantages: increased reading time, the possibility of automation and personalization, improved ecuador consumer email list deliverability and customer experience in general.
unnamed(3).png
Image from the author's archive
Useful material:
Gamification:
Adaptability
Adaptability is a trend that has been around for many years, as more and more users open not only websites but also emails from mobile devices.
Stripo research shows that implementing gamification into email content can lead to a 2.5x increase in conversion, a 15% increase in average order value, and, as a result, a 300% increase in revenue.
Gamification is especially effective in educational content – performance indicators can be improved by as much as 90%.
Game mechanics worth using in your emails include:
quizzes, surveys, feedback collection and tests;
GIFs and infographics;
game elements and scratch cards;
interactive buttons that change color when hovered over;
using AMP technology in writing.
Of course, this direction has many advantages: increased reading time, the possibility of automation and personalization, improved ecuador consumer email list deliverability and customer experience in general.
unnamed(3).png
Image from the author's archive
Useful material:
Gamification:
Adaptability
Adaptability is a trend that has been around for many years, as more and more users open not only websites but also emails from mobile devices.