What is it and why does business need it?

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Interactivity
Stripo research shows that implementing gamification into email content can lead to a 2.5x increase in conversion, a 15% increase in average order value, and, as a result, a 300% increase in revenue.

Gamification is especially effective in educational content – ​​performance indicators can be improved by as much as 90%.

Game mechanics worth using in your emails include:

quizzes, surveys, feedback collection and tests;
GIFs and infographics;
game elements and scratch cards;
interactive buttons that change color when hovered over;
using AMP technology in writing.
Of course, this direction has many advantages: increased reading time, the possibility of automation and personalization, improved ecuador consumer email list deliverability and customer experience in general.

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Image from the author's archive

Useful material:
Gamification:
Adaptability
Adaptability is a trend that has been around for many years, as more and more users open not only websites but also emails from mobile devices.