The good thing is that working on ROI is a giant leap forward in itself, compared to promoting a site by positions, traffic, leads. ROI is the first stone of the bridge leading to building a marketing system.
The bad thing is that this is only the first stone. , very far away. Let's figure out what problems there are and what solutions exist.
First, as usual, the negative option. About the good outcome of events - in the conclusion of this note.
We work on a flow
In Russia we still have many companies developing websites on stream and promoting them by positions, traffic, calls; agencies "giving" dominican republic consumer email list contextual advertising. This is very sad, but what are the requests from clients - such is the offer. Serves them right, as they say.
True, Yandex.Direct, for example, has started moving in the right direction - to begin with, it removed the COPs, next in line are agencies: from January 2015, I hope, they will cancel the context commission. We are really looking forward to it.