Mobile Advertising in 2016:
Speaker: Jan Heimüller, CEO of TabMo
Mobile devices have become the world's leading media environment, with users spending 147 minutes a day on them - longer than on any other device, including PCs and TVs.
In Russia, the situation is slightly different czech republic consumer email list from the global one: television still leads in the medical environment (263 minutes per day). But people also spend a lot of time on mobile devices — 169 minutes per day — and this figure exceeds global indicators.
Mobile devices have an audience, but the advertising market is still lagging behind:
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Results of mobile technology development
1. Devices have become different
Let's compare how advertising works on a smartphone and TV:
TV Smartphone
Big Screen: Long Videos Small screen: short videos
Horizontally oriented Vertically oriented
Static screen Touchscreen
Same video quality Video quality depends on internet speed
Long sessions Short sessions
2. Cookies no longer work.