What is lead generation for real estate?

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Interview with Iván Casado, an experimental marketing specialist specialising in the real estate sector.

– What does Doctor Salesman specialize in in relation to the real estate sector?

As a marketing agency, we are specialists in managing and obtaining leads from commercial contacts for real estate agents .


– What does it consist of?

Our job is to detect those people who indonesia number dataset to sell their flat, and who also want to do so using the services of an estate agent. We detect when a person wants to sell their flat and is asked for their details, making sure to help the person with what they want. We do not do brand marketing for estate agents, or anything like that.

We provide information, for example: “Carlos, with a mobile number and a specific email address, is interested in selling his apartment.” Of course, complying with all the requirements of the Data Protection Act.

– Where is the interesting thing for a real estate agent?

It is interesting for a real estate agent because within the real estate world, that is where the “gold” is, in getting people to give you the job of selling their house, since that is what they make a living from.

If they do not have people who want to sell or rent their house, the person who works in the real estate world does not have a job, they cannot get paid since they live off commissions for putting the buyer and the seller in contact.

– Why is it done from the seller’s point of view and not from the buyer’s point of view?

Because from the buyer's point of view there are massive portals , such as Idealista, Pisos.com, Fotocasa, etc. Anyone who wants to buy a house does not need to go to one real estate agency in their neighbourhood to look at houses. They only have to access idealista, and they already have them all, because when real estate agencies attract a person who wants to sell their flat, they are the ones who put them on those portals. Therefore, anyone who wants to buy does not need to go anywhere, since they have everything on the internet.

– How do real estate agencies do business?

Capturing homes and having the opportunity or task of selling a home.

Anyone who sees the advert on Idealista or fotocasa will contact the real estate agency. This is the way real estate agencies do business, earning commissions for the sale. But how? By closing the sale, closing the one who wants to sell, not the one who wants to buy.