Marketing automation in e-commerce: overview of tools + implementation checklist

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Marketing automation in e-commerce: overview of tools + implementation checklist
Completo Editorial
Completo Editorial
June 28, 2023
Content
Features of marketing automation in colombia consumer email list e-commerce projects
Maximum touchpoints: trigger and transaction chains, online chats, chatbots
What metrics to track
Gluing user data
The share of online sales continues to grow: in 2022, they accounted for 15% of all retail and 30% of the non-food retail market. Consumer expectations are constantly increasing. This forces online store owners and marketing departments to look for new ways to improve the effectiveness of their campaigns.

In this context, marketing automation is a success factor that ensures speed, accuracy, continuity and scalability in the process of creating, deploying and analyzing campaigns. Yulia Pyankova, leading automation specialist at Kompleto, spoke about the specifics of implementing automation for eCommerce projects.



Features of marketing automation in e-commerce projects
The tools themselves are no different from those we looked at earlier : email newsletters, web push, pop-ups, website chats, etc. However, the mechanics of their use will be different.

For online stores, the key point is to increase touchpoints with the audience and promote products. It is important to track user actions on the site and then build interactions taking into account their behavior.