Increase Conversion and Sales with Automation
Let's figure out how exactly automated systems help improve the sales funnel and optimize conversion in e-commerce.
Improving the sales funnel
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An example of setting up automatic sending of chile consumer email list messages to clients after various triggers are triggered
Automation allows you to influence it with the help of:
preliminary customer segmentation.
CRM systems can classify customers based on their behavior and characteristics, allowing you to create more relevant marketing campaigns.
For example, you can divide customers into new, regular, and loyal, and then set up appropriate engagement strategies for each group.
Automation allows you to send personalized messages with recommendations based on the customer’s previous purchases, behavior, and interests. This significantly increases the likelihood of making a purchase by increasing customer engagement;
automatic behavior-based segmentation.
Marketing automation systems can track customer actions on the site and automatically switch them to the appropriate stages of the sales funnel, activating certain behavioral triggers and launching a particular interaction scenario.
For example, if a customer views a product category several times, the system can automatically send them a special offer with products from the corresponding selection.