The advantages of podcasts for your digital strategy

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Although they have been around for quite some time, the podcast phenomenon grew rapidly as a result of the pandemic in 2020. Not only well-known public figures and newspapers dared to venture into this medium.

Groups of friends, banks and even NGOs have begun to record and upload their own episodes on a regular basis. Trending lists or “most listened to” lists present a wide range of topics to listen to while you do your activities .

Text, video or audio?
Digital marketing is an area that is constantly adapting, always seeking to incorporate new alternatives into its discipline to enhance its strategies.

Marketing campaigns commonly use writing and visual ecuador number dataset to reach their target audience. Over time, we have seen how mailing , SEO, metrics and social media have become part of the foundation of a digital strategy.

The podcast format is emerging as an ideal tool when it comes to promoting a brand. It can generate more revenue, create a community, and, most importantly, generate content .

advantages-of-using-podcasts
Advantages of using podcasts
Text and video will always be excellent alternatives for inbound marketing and our strategy , but having audio as an additional option could further enhance our content and communication channels.

Many financial and even fashion companies have decided to enter the world of podcasts. This strategy could translate into the fact that listening to content generates a feeling of greater trust and seriousness.

Expressing ideas or suggesting actions through audio files is a sure option to persuade or attract attention . Audio leaves users free, and has the advantage of being able to be listened to while performing another action.

The distractions in a podcast can be considerably less than in a video or text . There are no ads or large interferences that can interrupt what you want to transmit.

Another positive feature of podcasts within a marketing strategy is that we can achieve better segmentation. The same company, media outlet or person can have a podcast for each niche without confusing its users.

Another advantage of podcasts is that they can be shared on different networks . While this is also possible with videos, the audio file can be accompanied by an attractive image and a detailed description that clearly indicates what I am going to consume .