Google AdWords does not have built-in tools. for example, soft . sotnik . biz / crossm . php , or another one on request "scripts for cross-minus".
Negative words in Google AdWords must be written in all forms and declensions. In Yandex.Direct, the system adds them automatically.
YAN or KMS? Don't choose, combine
In Yandex, display banner advertising is a regular extension of contextual advertising. In Google, the contextual display network (CDN) is a completely different, much more powerful system with a variety of targeting, remarketing, and other capabilities.
Yandex is a popular advertising network in the Russian Internet bahrain consumer email list space. Also, experts note a more understandable interface than Google, it is more convenient for beginners to work with. In terms of coverage, YAN is inferior to Google, but the selection of partner sites in it is stricter. Therefore, the quality of sites is higher.
Google covers not only RuNet, but also foreign sites. The KMS has more banner formats for customization, more flexible targeting settings. It is easier to become a partner in it, there are fewer requirements, and accordingly, the number of sites is larger.