A minimum of emotional impact in the context is what is needed now.

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DON'T PANIC!
The most important thing in the current circumstances is to remain calm, because this is the key to success. We
have collected several useful recommendations that we hope will help colleagues and clients from the media sphere.



Focus on useful content
Prepare “calm” and “confident” content for users: azerbaijan consumer email list checklists, useful information about a product
or service, tips, materials on supporting mental and physical health, news about your company. Avoid
entertaining content – ​​you may be misunderstood.



Tone of voice
It's time to pay close attention to the Tone of voice (this is the tonality that the brand adheres to in
communicating with its consumer). Try to choose the right words that will not have a double meaning.