Digital Marketing BPO in Colombia: An option for all types of companies

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BPO stands for "Business Process Outsourcing" and is the process of business contracted to third parties. That is, a department with specific functions but outside of your company, which is also known as "Outsourcing of services" . These service provider companies serve various industries in the world, mainly for the USA, Europe among the most prominent, in such important sectors as banking, health, construction, real estate, government, public services, hydrocarbons, logistics and transportation, among others.




Hire BPO in Colombia

According to Investin, Colombia is considered one of the main afghanistan number dataset for the development of BPO operations in the world, ranking first in the Offshore BPO Confidence Index. In 2021, Colombia exceeded USD 2.6 billion in sales in the BPO sector. The country represents 19.1% of total sales in the region, occupying the top positions at the regional level and surpassing markets such as Argentina, Peru and Chile. (IDC)

Due to its geographic location, human talent and competitive costs, Colombia has the right characteristics for contracting BPO for Inbound services such as Strategic Digital Marketing, Call Center, among other backoffice processes such as accounting and human resources. In addition, the country has a business climate and legal stability that is favorable for business, which makes the country attractive for investors.


After 2020, more companies have opted to transform themselves and have adopted the hiring of BPO in Colombia, both companies that are entering the market and to operate processes for several countries, precisely because of the competitive advantages it offers. This type of company is characterized by serving various industries and sectors such as banking and Fintech, health, construction, real estate, government, public services, hydrocarbons, logistics and transportation, among others.


Are there marketing and sales BPOs?

Yes, commercial BPO is one of the most contracted outsourcing processes, being part of the Contact Center. Also known as FrontOffice BPO


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Strategic Digital Marketing is one of the outsourcing services that has been increasing in recent years, where billions of dollars are invested in human talent, advertising and content development.



According to Investin Bogotá, Colombia is the fourth largest market in Latin America, concentrating 11% of the CSCs (Shared Service Centers) in the region. Bogotá stands out as the fourth city with more than 35 CSCs after Sao Paulo, Mexico City and San José.


Key points of BPO

Business Process Outsourcing (BPO) uses external vendors or subcontractors to carry out certain parts of a company's operations, both FrontOffice and BackOffice.

BPO works for all types of companies, although it began with large manufacturing companies, today it covers multiple areas.

BPO is considered "offshore outsourcing" if the provider or outsourcer is located in a different country, for example, in the case of customer service companies in Colombia or Strategic Digital Marketing.

BPO today is an industry in itself, with companies specializing in facilitating BPO to other businesses around the world.