The agency should not just be an executor, but a business partner

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Commission Model or Fixed Fee: What to Choose When Working with an Agency
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Commission Model or Fixed Fee: What to Choose When Working with an Agency
Victor Desaga
Victor Desaga, Contextual Advertising Specialist
December 19, 2024
Content
Commission model: an approach that is disadvantageous to the customer

Definitely not: stop factors when choosing a contractor
Promotion is successful when the performer is australia telegram datafocused on achieving results.
When a business is considering partnering with a marketing agency, it is important to understand how their business model works.

Victor Desaga, contextualist at Completo , explained what interaction with an agency on a commission model can lead to, and why a fixed fee is the optimal choice for a business looking for a reliable partner and contractor.

Commission model: an approach that is disadvantageous to the customer
Many agencies operate on a commission model, which can lead to unnecessary expenses and inefficient use of the client's resources.

It sounds harsh, but it is a given: the commission model of work implies that the customer pays a percentage of the advertising budget to the specialists who launch and run the activities.