Beware of offers and the risk of appearing to be a company on sale

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Urgency is a very important resource for sales, but only if you know how to use it . You have to be natural and, going back to the previous point, understand the context in which the user is located.

You've probably received dozens of offers by email that you didn't ask for, with a time limit that you don't care about and for products that you're not even interested in, right? Well, that's exactly what you should avoid.

Furthermore, B2B audiences are often very well-educated in marketing “tricks.” So an exaggerated or arbitrary use of urgency may not work or may even be annoying.
72-hour sale! Only until tomorrow! 50% off the price!

OK, but why? Justify it.

● If you are offering a free consulting service as a pre-sale step, perhaps you can explain that you (or your team) have limited availability.

● If you are selling a course, you may want to offer it at a super discount turkey whatsapp number database for early beta customers, as this will help you improve the content before releasing a final course (which will of course be priced differently).

Beware of offers and the risk of appearing to be a company on sale
Example of B2B email marketing from Growth hacking Course
Mailing list segmentation and personalization in B2B email marketing

Mailing list segmentation and personalization in B2B email marketing
Segmentation and personalization are crucial aspects of B2B email marketing, as they allow you to tailor your messages to the specific needs and preferences of your customers and prospects.

Imagine you're at a party and someone comes up to you and talks to you like they've known you all your life, but in reality you've never met them before.

It would be quite awkward, right?

The same goes for B2B email marketing: if you don't know your audience, it's difficult to establish a genuine and effective connection.

Instead of sending the same message to your entire contact list, segmentation allows you to divide that list into smaller groups based on criteria such as company size, industry, geographic location, or online behavior.

This way, you can tailor the content of your emails to the specific needs of each segment and increase the relevance of your communications.

Improving open and conversion rates through personalization
Once you have segmented your mailing list, the next step is to personalize your emails to improve the open and conversion rates of your newsletter .

Personalization goes beyond simply including the recipient's name in the subject line of the email (although that's helpful, too).

It is about adapting the content and tone of the message to the specific needs, interests and behaviors of each recipient.

For example, if you have a group of contacts who work in the technology industry, you could send them an email that highlights the latest trends and news in the industry.

On the other hand, if you have another group of contacts in the construction sector, you could share information about new construction materials and techniques.

Here are some ideas to personalize your B2B emails and improve open and conversion rates:

Use the recipient's name in the subject line and body of the email to establish a more personal connection.
Tailor your email content to the specific needs and interests of each segment of your mailing list.
Provide recommendations based on the recipient's past behavior, such as products or services they've viewed on your website.
Include case studies or testimonials from clients in the same industry or with similar challenges as the recipient.
Take advantage of events or news relevant to the recipient's industry to contextualize your message and demonstrate that you understand their concerns.
By personalizing your B2B emails, you will not only increase open and conversion rates, but you will also strengthen your relationship with your customers and prospects, which in turn will help you achieve your long-term marketing and sales goals.