What types and techniques of SEO exist?

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Technical SEO
Technical SEO is responsible for optimizing aspects related to the backend of your website. That is, the code that allows your website to function correctly and is not visible to users.

A clear and clean code will be more easily understood by Google.

Schema.org files also play an important role here, as they explain the structure of your website to crawlers.

For some time now, Google has been indexing mobile versions of websites first, and mobile functionality is an important factor in ranking algorithms. That's why technical SEO also takes care of making your website mobile-responsive.

Loading speed is one of the most important elements of technical SEO. Most users won't spend much time on a slow page before trying another one. For Google, loading speed is one of the pillars of user experience, and therefore has an influence on ranking.

Finally, Google favors secure websites . Technical SEO ensures that your website's certificates are up to vice president software email list date and well implemented.

On-Page SEO
On-Page signals are those that Google finds on your website, and they are the ones that On-Page SEO is responsible for. It depends on features of your website that you can control directly.

Most elements of on-page SEO are content-related. Ideal SEO content is useful, trustworthy, beneficial, and meets user needs.

Elements such as clear and descriptive titles help Google index your page correctly. Google favors websites that include multimedia in their content. Adding images, videos, and graphics helps improve an article's SEO ranking .

To ensure that your content is trustworthy, Google evaluates the use of external links . That is why using external links to reliable sources is positive for your website's SEO.

Finally, updating content regularly is crucial to keeping your page on the first page of results. This signal tells Google that you keep your content up to date.

Off-Page SEO
Off-Page SEO depends on other pages. You don't have direct control over Off-Page signals, but there are several SEO techniques dedicated to improving your website's mentions on the Internet.

Inbound links . These are the inbound links to your website from other websites. Inbound links are the strongest off-page signal of all, telling Google that your content is popular and valuable.
Not every link will improve your SEO. Google will favor backlinks that are relevant to your industry and from authoritative, trustworthy sources. Additionally, it will evaluate the relevance of the content of the website that is making the incoming link.

Social recognition . Google will also take into account social signals from your website. These are comments and mentions of your brand on social media, as well as the general conversation surrounding it. These signals will be positive if users find your content valuable and useful.
Mentions of your brand . Mentions of your brand are registered by Google crawlers even if they do not contain links. Generating mentions of your website on reliable and authoritative websites benefits SEO, as long as they are positive mentions.
Influencer marketing . If an authoritative and relevant figure in your industry publicly mentions your brand in a positive way, your website will gain credibility in the eyes of Google.
Trust signals . There are a variety of signals that indicate users trust you. These include mentions on forums, comments on your posts, and reviews. Review pages should receive a fair amount of attention in SEO, especially when your business has a physical location.