Define the type of content that will be offered

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This way, they will guarantee an offer that is truly in line with the user's intention and, consequently, less costly for their investment. Each conversion of a paid campaign amortizes the investment in ads. Define the type of content offered Now that you know your persona well, align your offer with the business objectives and the public's desires.

. If the lead is in more advanced stages, for example, invest chinese overseas asia number user list in ads on product pages, especially if your company has an e-commerce or is on a marketplace. This way, you will direct the person directly to the landing page by through your hotlink, so she can make the purchase.

However, take care to offer relevant information about the product, reviews (the social proof that helps in the purchasing decision) and the choice of keywords that direct exactly to the product offered. With this practice, you drive traffic from transactional searches and also increases the tendency of clicks on informational searches. Define your budget Define the budget so you don't regret this investment.