Personas are essential for keyword research

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For bc products or those sold on e-commerce, your buyer could be a millennial woman who lives in são paulo and likes gardening. It's crucial to detail your buyers, including social media habits, their preferred software, the brand of their smartphones, etc. For example, hubspot might identify your top customer as marketing manager maria or entrepreneur roberto.

. Depending on their needs and challenges, your consumers betting data user list will search using different keywords. Marketing manager maria may want to increase lead generation, while entrepreneur roberto wants to sell his solutions. Interviewing salespeople, resellers and customers will make it clear what type of audience you need to impact to generate more sales.

Study your competition you can learn a lot from your competitors. What keywords do they use? Do they invest in pay-per-click advertising or use content marketing? Understanding how the saas market uses seo will help you gain a broader view of your competition's strategies and goals. You don't need to research all your competitors. Select the closest two or three and investigate their keywords, expenses, and search engine rankings.