Understanding that you are going through a process

[Ehsanuls55]

Rome wasn't built in a day, and neither is your new visual identity. There is no professional who knows you and can come up with the right result in one day. Information needs to settle, ideas need to mature, it's crucial to test, research, and analyze. Don't underestimate the stages of work, they are essential for a successful renovation. Be patient!

Don't let ideals hold you back
Yes, of course the best thing to do when changing your visual identity is to appear everywhere with everything new overnight. Many times this is not possible, the costs are too high, you have too many business cards with the old identity, or you simply cannot take care of everything at once. Set deadlines, establish goals, and do it with time. Eventually you will have everything captured with your new visual identity. It is better to do it slowly than to do it never.

The brand is a promise
Your visual identity cannot convey one thing and your actions the opposite. Brands are a set of it directors managers email list expressions (visual, verbal), actions and behaviors. EVERYTHING you do communicates, and what you don't do does too. Deliver on your brand promise, never forget this.

Nobody cares if you like it or not
It's important to be able to separate what you like from what the brand needs. Remember that you're telling their story, not yours.

Don't be afraid to innovate
As Luis Miguel's manager said: "Nobody ever regretted being brave." It is better to take a risk than to be lukewarm; lukewarm brands have a short shelf life.

Conclusion
First, analyze, research, study how your market and your competition move, then ask yourself if your team is prepared to face this process. You have to be convinced.

Changing for the sake of changing is of no use.

Are you in the process of renewing your company's visual identity? How are you experiencing it? We want to know your experience