Why should companies use LinkedIn cold messaging?

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As we've just seen, LinkedIn cold messages are simply a way of doing traditional business by reaching out to someone the same way you would over the phone or by email.

Except for the fact that it's done through LinkedIn.

Using this technique has several advantages:

You can reach high-quality prospects that you might not otherwise connect with. To learn more about how to reach out to someone, you can check out our post “How to Contact Someone on LinkedIn ?”;
You can reach an unlimited number of leads on your domain;
It is an inexpensive way to get new customers;
You can start building relationships with leads even before you have a product or service to sell;
You can nurture these relationships over time so that when you have something to sell, they'll be more likely to buy from you;
It is also a good way to build brand awareness .
This list is by no means exhaustive, but you get the idea: LinkedIn cold messaging is a audit directors auditors email list direct way to get new B2B leads without spending a ton of money.

However, it is quite time consuming. That is why we created LaGrowthMachine.

With our Linkedin automation tool, you can easily import lead lists from any source.

You'll be able to build your LinkedIn prospecting sequence in advance, completing these repetitive tasks in minutes instead of days or weeks.

Get 3.5 times more leads!

Do you want to improve the efficiency of your sales department?

TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!

How to write a LinkedIn cold message?
Now that you know what a cold message on LinkedIn is, and why you should do it, let’s find out how to build a proper strategy.

At LaGrowthMachine, we have sent and reviewed hundreds of LinkedIn cold message campaigns. We have built our own process to get the most out of it, based on trial and error.

In the next part of this post, we will explain how you should act to improve your performance.

Step 1: Make Sure You Have an Awesome Profile
Your LinkedIn profile is your business card within LinkedIn.

When people receive your LinkedIn Message, the first thing they do is check out who you are by clicking on your profile.

adrien profile
Adrien builds trust with his LinkedIn profile
That's why it has to be great! If you want to know more about how to optimize your LinkedIn profile , you can check out our post about it.

To make sure your profile is great, you should check that it meets these conditions:

A profile photo that is of good quality and recent;
A headline that is interesting and reflects what you do;
A well-written, error-free, and persuasive summary.