Publish content on LinkedIn

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Publishing content on LinkedIn is one of the most popular and cost-effective strategies for b2b lead generation.

It involves publishing content that reaches your target audience through LinkedIn. Over time, if you do it correctly, more and more people will be able to see your content.

This means that many more prospects will come to you naturally.

The only disadvantage of this tactic is that it is time consuming, as you have to think about the topics and write.


How to effectively lead generate blogs?

First, you need to find your target audience. What kind of people do you want to reach? What content will interest them?

Secondly, you need to produce great content that is considered valuable by your target audience. We call this lead generation content marketing.

It can be advice about your work, news about your ecosystem, social events, etc… As long as your audience likes it!

Third, share your content on LinkedIn through different groups and connections. You can even create a LinkedIn company page and post your content there as well.

The more people react to your post, the more your reach on LinkedIn will improve .

To improve your engagement rate, you will need to add media, a CTA, or try other techniques. You vp security email list can read more about this in our LinkedIn post.

Last but not least, don't forget to measure your results.

How many leads did you generate through LinkedIn in the last month? How much time did you spend on this task? What was your engagement rate?

3) Use search engine advertising (SEA)
Another B2B lead generation strategy is to use Google Ads, as it is a fairly effective way to get new leads quickly.

With search engine advertising (Google lead generation), you can create ads that will appear at the top of Google when people search for something related to your business.

For example, if you sell software to help landscapers manage their business, your ad could appear when someone searches for “landscaping software.”


This is a quick and easy way to drive people directly from the web to the landing pages you've built for them, and convert them into customers.

But depending on your industry, it can sometimes be very expensive.

At LaGrowthMachine, we use Google Ads in addition to other strategies that we will detail below.