How to do B2B lead generation?

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Lead generation is used to nurture audiences and convert them into customers.

It may seem like a daunting task, but it's actually quite simple. Here are the steps you need to take:

Step 1: Define what a lead means to YOU
The first step to effective B2B lead generation is defining your target audience.

To do this, start by analyzing your current customer base and identifying the characteristics they share. Are they in the same industry? Do they buy similar products or services? What is their typical budget?

Once you have a clear idea of ​​your ideal customer, you can begin to develop strategies to target and engage them.

Additionally, you can use data sources in conjunction with automation tools like LaGrowthMachine to gather insights about your target audience.

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For example, since you are in the B2B sector, it is very likely that you use LinkedIn for lead generation.

Indeed, LaGrowthMachine can help you find B2B leads on LinkedIn and target them more effectively, using the custom filters you've already set up through your segmentation.

Here's how:

Log in to LaGrowthMachine (It's free for 14 days!)
Connect your LinkedIn account, we suggest you get a Sales Navigator license
Create a new audience on our platform and click “Import from LinkedIn”
Once in the LinkedIn interface, you can set filters such as company size, job titles, number of departments, and even years of experience to identify your target audience.
Using the “Account” section of Sales Navigator you will get an initial consultation with companies that fit your target criteria.
Switch to the leads section and that will include the companies you got in the previous step

There you go! You now have a list of people who work at companies that fit your target customer .
Pretty cool, isn’t it? This is called an account-based marketing (ABM) method. This allows you to find the right people working at the companies you’ve targeted and target them directly.