Segmentation by device type

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The browsing experience on a computer, tablet or smartphone is different, and this is something that can also be taken into account in contextual marketing. Consider showing a shorter form, more simplified content or a map with your business address only to people visiting from a mobile device. Or show a window with a chat only to visitors arriving from a computer.

Segmentation by referral source . You can also belgium email list consider the source of that visit: organic search, a specific website, social networks, email marketing, SEM, direct traffic, specific campaigns… Consider that people who arrive from a link on LinkedIn may be interested in showing a call to action to an offer related to that social network (for example, an ebook with “20 tips to improve your LinkedIn profile”) or that you have reached an agreement to place an advertising banner on a website and you want to show a discount on a specific product only to visitors who arrive from that website. Once again, the possibilities are very broad.

Preferred language targeting . You can take into account the language in which the visitor's browser is set to display specific content. For example, if you have your website in Spanish and English, but a person who has their browser set to Spanish arrives at the English version, it is possible to include a message reminding them that your website is also available in Spanish, with a link to that version.