What information should a shopping center marketing plan include?

[samiaseo222]

A marketing plan must be an optimal and operational document that helps the manager to organize himself throughout the year, but susceptible to modification .

With this in mind, there are a number of data that must be included in the different sections of the marketing plan and that will help the manager to structure the different actions proposed in it:

A description of the demographic profile uk email list of the mall's visitors , which will help determine the best channel to communicate with them, and thus attract their interest and generate more visits.
A summary of the shopping centre's traffic patterns during the week and throughout the year, in order to establish the ideal time to launch a specific campaign or action.

Taking these objectives into account, a series of strategies will be established to achieve them, that is, actions that help to quantify them , both in the shopping center itself and on the different digital platforms that are managed.

Once the objectives to be achieved and the strategies to be followed in a marketing plan for shopping centres have been established, it is time to define what actions will lead us to achieve these quantifiable objectives .

A list of the shopping centres, parks or areas that are the direct competitors of the shopping centre, since knowing our competitors will help us to know where we stand in relation to them.
A list of the different establishments in the shopping centre , taking into account their speciality: fashion, catering, leisure... In this way, specific actions can be proposed for each one within the marketing plan.